10 Tips Small Businesses Can Use to Avoid Viruses, Spam and Spyware

Viruses, spam, spyware and other malware cost small businesses billions of dollars each year in lost productivity, stolen identities and IT support costs.

What small businesses need to understand is that these gremlins are easy to avoid when common sense and some simple precautions are applied. And ‘avoid’ is the key word; your strategy should be to stay as far away from these things in the first place so that you don’t have to experience the lost time and cost associated with cleaning up the mess they leave.

So how can a small business avoid viruses, spam, and spyware?

The following is a list of 10 best practices for small businesses:
1. Use antivirus software that is automatically updated on all machines
2. Use a hosted spam filtering service that filters the spam before it ever makes it to your local network
3. Make sure employees know that you have a policy that work computers are only to be used for work purposes.
4. Don’t give your business email address to a non-business source
5. Don’t forward jokes, chain mail, etc. to other employees
6. Never open an attachment from an unknown source
7. Never open an attachment with an unknown file extension
8. Don’t download free toolbars, shopping assistants, weather bug, etc. on your work computer
9. Never give your information or download information from an unknown site
10. Never update banking or other sensitive personal information using a link sent to you via email – always navigate directly to the site and log in there.

As you can see, most of these tips don’t require you to buy anything or use any special technology. Viruses, spam and spyware prey on human nature – curiosity, laziness, etc. – to get past technology-based defences, so you must educate yourself and your employees to know what to avoid.

One last tip: if you do feel like you have a virus or something else attacking your computer, unplug it from your network immediately. The last thing you want to do is give it to everyone else in your office – that’s when things get really expensive.

5 Internet Marketing Tips Small Business Owners Need to Know

Online corporate giants almost always intimidate small business owners who are starting a business online. After all, these corporate giants have the money, time, and professionals in order to make their website businesses profitable. Online marketing for business may cost thousands of dollars, and because of this discourages some small business owners to not follow through with the e-business strategies they have in mind.

However, most people don’t know that business internet marketing is not always costly- it just always has to be effective. For small business owners who want to figure out business marketing online by themselves, here are five internet marketing tips that can help you work on internet business marketing effectively and for FREE:

Why Spend When There are FREE Tools?
Inexperienced small business owners can easily be persuaded to purchase expensive internet marketing tools because of advertisements with “flowery” and promising words. Our advice to SMO’s is this: use Free Internet Marketing Tools to market your site, generate traffic, and learn the Internet Marketing process through experience. You may purchase professional Internet Marketing software only when you understand how it works, lest you want to waste money on a product whose potential you cannot maximize.

Work on Your Email Campaign
The email campaign is the most intimate and effective approach for internet marketing for business. Connect with people who are already interested in your products or services. In this way, your marketing efforts will pay off through direct sales that are most likely made from customers who have subscribed to updates from you (which means that they want your products and services).

Embrace Social Media Marketing
Connect with as many people as you can for FREE by using Facebook, Twitter, and any other social networking site. Signing up is free and it’s easy to find contacts (and prospective clients) by simply adding friends and regularly posting updates. The beauty of social media marketing is this: the network of contacts is virtually endless and it’s up to you to make your own network grow.

“Give in order to receive”
A clean method of internet marketing for small business is offering free eBooks and software downloads that can lure interested site visitors. Join forums and share your knowledge and expertise. Prove that you are a company with a genuine interest in your clients rather than merely being a money-making effort by a work-at-home individual.

Let YouTube Help Your Business
People have the tendency to watch videos over reading boring text, so make it a point to be active in YouTube and post related videos. This approach for internet marketing for local business is especially effective in reaching out to young audiences.

Benefits of Document Translation Services for Business

Document translation services are an excellent way to translate anything you need into another language. There are so many languages spoken and written across the world that having all of your information or whatever it may be just written in one language means you won’t have nearly as much of a reach as you would if you were to use these type of services.

Technology has advanced at an alarming rate over the last few decades and now is a perfect time for many businesses to use websites and online media as a way of marketing themselves. The World Wide Web can be accessed across most countries in the world and by pretty much anyone who has access to a computer, tablet or smart phone. Having a business website is a good way for companies of all sizes to branch out into the international market and reach customers of all genders, ages and demographics.

Although a large amount of the data stored on the internet is written in English, it is becoming more commonly used across different countries in the world which have a different first language. Therefore, by using document translation services businesses that use a lot of digital resources to reach their customers can enjoy major benefits because they will be able to reach far more customers and as a result of this sell more of their product or service, in turn generating larger profits.

Marketing agencies are increasingly using such websites to deliver their services to business clients across the international market. Many clients often have customers in different parts of the world generating a brilliant opportunity for the use of document translation services. Some of the clients may want their marketing material to be translated so it can be understood by customers who communicate in different languages to English. It’s very unlikely that a client would want to have to take up their own time trying to translate information and it is probably the case that information would be miscommunicated or simply ignored.

Countries where different languages to English are used to communicate sometimes have varying cultures too. It’s important that information is transferred correctly and efficiently so a message is not received in the wrong way because certain words or phrases or even gestures can hold a completely different and sometimes even offensive meaning in different cultures. It’s really important to be careful here and that’s why translation services can help to avoid these situations.

Larger companies who have demonstrated success in the country they first started their business and generated a good profit margin through the products and services provided could really benefit from document translation services because it allows them to tackle the obstacle of turning their local business into an international organisation. Having already proven you can provide good service to customers in one location it’s always good to try to carry on increasing sales and if your information or copy is translated to a good standard you’ll be able to keep building a strong, high quality brand image.

It’s clear that using document translation services can be very beneficial to businesses of all sizes especially ones who continue to advance their presence online and through websites. This is a great way to continue advancing your business and gain more opportunities and customers.

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